About
I grow organic traffic that actually converts.
SEO & Marketing Specialist. 775% organic traffic growth. Helping SaaS companies, agencies, and brands rank higher and convert better through technical SEO, content strategy, and full go-to-market execution.
Case Studies
Proof of work.
2,354
Built and executed the full SEO strategy from scratch: keyword research, on-page optimisation, backlink building, technical fixes, and content execution. Grew organic traffic from near-zero to 2,354 monthly visits with 2,893 keywords now ranking.
Organic Traffic Growth · May 2023 – Apr 2024
LINKS
Built targeted outreach campaigns earning high-quality contextual backlinks for priority service pages. Aligned anchor/URL mapping with keyword strategy and internal linking. Monitored GSC, GA4, and SEO tools for continuous optimisation.
SEO & Outreach Specialist · May 2025 – Nov 2025
GTM
Leading SEO strategy across two SaaS products simultaneously, covering keyword research, structured data, technical fixes, and full go-to-market content: website copy, email funnels, viral launch strategies, and brand positioning.
Marketing & SEO Specialist · Nov 2025 – Present
22.5K
Executed SEO strategy for a premium wedding planning brand — keyword targeting, on-page optimisation, and content aligned to high-intent bridal search queries. Grew impressions to 22.5K with consistent upward position trend over 6 months.
SEO Strategy · May 2025 – Oct 2025
37.8K
Drove organic visibility for a tourism destination brand through targeted keyword strategy, structured content, and technical SEO. Grew to 37.8K impressions and 213 clicks with a strong growth curve from mid-campaign.
SEO Strategy · May 2025 – Nov 2025
Track Record
Where I've worked.
Nov 2025 – Present
Marketing & SEO Specialist
SaaS Company
- ›Leads SEO strategy across two SaaS products: keyword research, on-page optimisation, structured data, technical fixes
- ›Delivers full go-to-market content for multiple product launches: website copy, email funnels, viral launch strategies
- ›Shapes brand positioning and identity through competitor research, visual design, and tone of voice development
May 2025 – Nov 2025
SEO & Outreach Specialist
Telecom & IT Agency
- ›Built and managed targeted outreach campaigns earning high-quality contextual backlinks for priority service pages
- ›Aligned anchor/URL mapping with keyword strategy and internal linking across content and web teams
- ›Monitored GSC, GA4, and SEO tools to identify new keyword opportunities and pages needing optimisation
Apr 2025 – May 2025
Marketing & SEO Specialist
Tech Education Company
- ›Supported and guided SEO interns, tracking their progress and KPIs
- ›Contributed to yearly SEO goal planning and new team hiring
- ›Monitored key metrics across Google Analytics and Search Console
Nov 2024 – Apr 2025
Junior SEO Specialist
Tech Education Company
- ›Developed and implemented SEO strategies leading to a 775% increase in organic traffic
- ›Built and maintained high-quality backlinks to improve domain authority and search visibility
- ›Analysed performance metrics using SEO tools to optimise content and rankings
Jan 2024 – Nov 2024
Junior Technical Writer
Tech Education Company
- ›Created SEO-optimised blog posts and web copy, improving search rankings and engagement
- ›Managed Google Ads campaigns, refining targeting and conversion rates
- ›Conducted keyword research and on-page optimisations to drive organic traffic
Jul 2023 – Jan 2024
Technical Writer & SEO Intern
Tech Education Company
- ›Increased organic traffic by 88% through keyword optimisation and content enhancements
- ›Assisted with content creation and SEO audits
- ›Supported backlink acquisition efforts
Jan 2024 – Jul 2024
Freelance Content Writer
Web3 & Blockchain Niche
- ›Researched and wrote SEO-optimised articles covering blockchain, crypto careers, and decentralised technologies
Feb 2023 – Present
Freelance SEO Content Writer
Independent
- ›SEO-optimised content for diverse clients across multiple industries, with a focus on clarity, engagement, and keyword strategy
Published Work
Writing samples.
Toolkit
Skills & tools.
SEO & Strategy
Content & Writing
Tools & Analytics
Soft Skills
Recognition